The gardenia flower’s appearance and mesmerizing fragrance is charming. In this case, I’m sure you learned about the Kai perfume, and you might appreciate hearing of the launch of the new Kai creation, Kai Rose. This fragrance has appeared on the official website of the brand, but won’t be available for purchase until April.
I’d like to talk a bit about the amazing history of the first fragrance, Kai. Most probably, Kai is the only perfume house that launches its second fragrance 17 years after the first one (1999).
Kai means “ocean or sea” in Hawaiian. It was developed through “a fortunate accident” in the 90s, as its creator described it, and at first was not intended to be sold commercially. Gaye Straza Rappaport spent her youth vacationing in the tropics. She also admits to gather-mag.com that she was allergic to mainstream perfumery, did not have any specific knowledge about perfume creation, but knew what she liked, so she decided to create her own perfume, beautiful and harmless to her body.
The fragrance became very popular exclusively by word of mouth, known as a favorite of many celebrities, whom Gaye Straza knew since she lived among them in Malibu and owned an upscale fashion boutique. The successful story of the fragrance started even before it had been officially released. I remember myself hearing of this “scent you would simply love, a rare one”, from my friend.
The Kai fragrance has been supplemented with an entire range of beauty and bath products, all divinely scented. I am now wearing the Kai body butter on my wrist and can’t stop smelling it – richly creamy, very true to the gardenia flowers I grow in my yard, maybe slightly more cosmetic, but amazingly soft and very exotic, yet quiet and natural. Kai is widely known as a gardenia scent and I myself would define it like that, but Gaye Straza describes it as a general tropical flower perfume:
“As a child my family would spend summers in Hawaii… there’s nothing like the scent of exotic flowers; plumeria, pikake, gardenia and jasmine seemed to grow everywhere. Every time I smell one of those flowers, I’m instantly back on the islands surrounded by loved ones.” (Elle, January 2012).
To gather-mag.com Gaye said: “I am a traveler of the world. It’s probably my favorite thing to do, and everywhere I go, I’m searching for flowers and scents indigenous to that area. Kai was based on the flowers I grew up smelling on summer holidays to Hawaii. I’m on the hunt at present for ‘Kai 2’.” … and now we know what her hunt led to!