Mackup

This Is Exactly How to Re-Create Emily Blunt’s Perfect-for-Summer Braid

Each morning, we scour the internet in an effort to collect and study our favorite celebrity beauty looks. It’s fun! (And it’s our job.) Luckily, you can reap the benefits too. We’ll be updating this story with the top beauty wins each week, along with expert advice on how to copy the looks at home. […]

Mackup

10 Reasons Saoirse Ronan Is Officially Our Summer Makeup Muse

Saoirse Ronan captivates us for multiple reasons, including, but not limited to, her sharp wit, impeccable acting, outspoken political voice, and of course major beauty chops. The latter, as of late, has been epitomized by a whispy, baby blonde bob and barely detectable makeup aesthetic. In fact, it’s a stunning look that, when we got […]

Mackup

Kylie Jenner Is Officially One of the Richest Women in America

Kylie Jenner has a knack for delivering us a daily dose of media frenzy. (Just two days ago, our office was buzzing with her recent makeunder—and no, we’ve never uttered the term “dissolved” as many times in 24 hours before.) But today, Jenner has the world agog for a different reason entirely—her riches, baby. Yep, […]

Mackup

8 Shopping Secrets for Anyone Obsessed With Too Faced

Meander through the makeup department of a Sephora or Ulta, and if any brand manages to make you do a double take, our bets are on Too Faced. Founded in the 1990s by the unabashedly fabulous Jerrod Blandino and Jeremy Johnson, the line of cheekily named, brightly colored, unicorn- and candy-themed makeup has become one […]

Mackup

17 Must-Have Products Models Like Cindy Crawford and Adriana Lima Actually Use

Aside from makeup artists, models just might be our most trusted source when it comes to gleaning effective makeup tips and product must-haves. After all, it’s their job to be photographed. And in turn, their faces and beauty aesthetic are fawned over by millions. Plus, most of them have been in the industry for years now, […]

Beauty Skin Care

10 Makeup Essentials For Your College Checklist

The last thing I spend money on is beauty products. But, the beauty products I do use are all amazing and very affordable for college students. When I moved to the beautiful campus of Florida State University I didn’t know one person except my brother. I didn’t have anyone to take me under their wing […]

Beauty Skin Care

The 15 Best Eyeshadow Palettes Your Makeup Bag Needs

We can thank the emergence of Instagram makeup bloggers and their amazing looks for learning about these awesome eyeshadow palettes. Below, you will find 15 of the best eyeshadow palettes right now for any budget! In the world of makeup, there are so many different routes to go and options to choose from, that picking […]

Beauty Skin Care

The Best Mascara Brands For Every Budget

We all know that no makeup look is complete without the glamorous effects of mascara! Finding a mascara that’s in your price point while also looking good can sometimes be tough, especially if you don’t have $25 to dish out for a new tube. So, in order to help you out, listed below are 30 […]

Beauty Skin Care

10 Mistakes You’re Definitely Making When You Pluck Your Eyebrows

Eyebrows, eyebrows, eyebrows. Recently, it seems like everyone has become obsessed with doing their brows and making sure they are looking flawless for every occasion. Eyebrows are there to frame your face and they can either make or break your face with a couple tweezes. Chances are, you probably aren’t plucking those hairs the way you should […]

Beauty Skin Care

10 Beauty Bloggers Show You How To Get The Perfect Cat Eye

Wearing the “cat eye” is basically a classic look nowadays. It takes some practice to get your signature look down, but it works with every eye shape and eye color. Many beauty bloggers do YouTube tutorials on how to perfect that sharp, precise wing and I know I’ve watched a million of them. Even with their help, […]